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Optimize Your User Experience
How can you provide the best online experience for your customers? Here's 3 tips to improve your aproach
What Businesses Are Missing With Customer Service
Your customers experience with you is crucial, what are you missing?
Undersharing Is Hurting Your Business
Customers are more informed than ever, and they want to stay that way. If you don't give them the information they are looking for they're likely to just move on to your competitors.
Availability vs. Accessibility
Are accessibility and availability the same thing? The simple answer is, no. Learn why!
The Evolution of Customer Experience
Your customers experience with you and your products impact their future with you. In this article we'll explore tools you can use to help make their experience so positive they keep coming back.
Unlocking the Power of Transparency Through QR Code Technology
Learn how QR codes can help your business give your customers the openness and honesty they are asking for.
A Website Is Good, But It's Not Enough
Having a fantastic website is great, but it's not enough. Even with the addition of a great social media strategy won't make up for a generic website.
Language as an Accessibility Hinderance
A massive amount of information, in digital format or otherwise, isn't actually accessible. Professional translation isn't your only option, either.
Does Transparency in Food Really Matter?
What is food transparency? Why does it matter to consumers? What is the future of food transparency? This article cover commonly asked questions from both the producer and the consumer perspective.
Building Loyalty Through Shared Stories
Sharing stories with your consumer is no longer a choice, it's expected. Learning how and what to share is a critical step in bonding with your customer.
The Resurgence of QR Codes
QR codes are back in the US. The difference is, now everyone knows how to scan them. Are you using this technology in the most meaningful way?
The Purpose of Transparency
How to use transparency as a tool to create trust between you and you customers, current and perspective.
What is Connected Packaging
What is Connected Packaging? Why is it relevant? Do customers actually care? Answers to all this and more.
Loyalty and the Current Market Climate
Inspiring loyalty in your customers is incredibly important. The customers that come and stay are more profitable than new customers. Learn how to inspire your current customers to remain with you and entice perspectives to try your company and stay for good.
Dangers of the Search Engine
Put the burden of information on your customer is never a good idea. Don't force customers or potential customers to search for the information that they need. Learn why!
Combatting Greenwashing Greenwashing is a problem that companies are increasingly facing as consumers become more aware of environmental issues. It occurs when companies make false or...