With the ever-growing need for businesses to have an online presence, creating a user-friendly website has become a priority, but a website is no longer enough of an online presence. In fact, Heady.io reports that "New Data Shows 57% of Shoppers Prefer Mobile Apps to Other Channels."
There are many elements that go into designing an effective user experience. From contact information to accessibility, here are some tips you can use to improve your customers online experience.
Offer Multiple Channels for Communication
Providing multiple channels of communication is essential in helping visitors find what they need quickly and easily. Make sure your contact information is prominently displayed on the site and easily accessible from any page. Providing email addresses, phone numbers, and social media channels will help visitors reach out with their questions or concerns more quickly and allow them to self-serve as much as possible.
Make Information Accessible to All
Your website should be as accessible as possible so that anyone who visits it can find what they’re looking for with ease. This includes making sure your content is accessible to those with disabilities – some features may need to be added or adjusted accordingly. Additionally, make sure your information is mobile responsive; an increasing number of people use their mobile devices to access the internet today.
This also includes making your information accessible to the nearly 20% of Americans who don't speak English at home. There are many options available to help you cater to non-English speakers, and who doesn't want to increase their possible customer base in the current market climate?
Provide Self-Service Options
A great way to improve the user experience on your website is by providing self-service options such as a FAQ page or knowledge base library. This allows visitors to find answers to common questions without having to contact customer service or wait for assistance from someone else. An FAQ page can save visitors time by answering their questions directly and quickly, while a knowledge base library offers more in-depth answers as well as resources like tutorials and product manuals that can be accessed anytime.
The key to creating a successful user experience online is understanding what users want and need when they seek your company out. By offering multiple channels of communication, making information accessible to all, and providing self-service options such as FAQ pages and knowledge bases, you’re giving users the tools they need to find what they’re looking when they want it – resulting in improved customer satisfaction overall!