Building Loyalty Through Shared Stories
Sharing stories with your consumer is no longer a choice, it's expected. Learning how and what to share is a critical step in bonding with your customer.
Modern consumers are increasingly turning to specialty products as they look for something more than just a product — they want an experience. Specialty products offer customers a chance to feel connected to the product and its sources, with premium packaging and unique stories about not just the product itself but also its ingredients.
How can you create a specialized experience for your customers?
One simple way is through storytelling. Customers want to hear stories about company founders, tales of the farms where ingredients are grown, and narratives about company causes.
Sharing the story of your brand and your company is essential to creating a bond with your customers. It’s similar to being vulnerable in relationships, you put yourself out there and you create lasting bonds through sharing.
It takes time to assemble story content, but the cost of not doing so may be astronomically higher. One study by Frederick Reichheld of Bain & Company found that “increasing customer retention rates by 5% increases profits by 25% to 95%.” Taking the time to nurture your relationship with your customers is imperative.
Once your story is ready to be told there are many ways to share it. Perhaps the best is connected packaging, which utilizes technology to distribute your information and avoids cluttering your packaging. Adding a branded code to your packaging shows your customers that you want a deep relationship with them and that you have nothing to hide. In fact, just having a code on your product has been shown to increase customer satisfaction with your product!
Are you ready to share your story with the world?