Most businesses understand the importance of having an engaging and user friendly website; but, many are under the assumption that a website alone is enough to bring in potential customers. In today’s competitive digital marketing climate, creating a website is only the beginning step in turning your business into an online success story. Creating quality content, optimizing for search engines, managing social media accounts — these are all important tasks, but the purpose of a website is to generate business, it’s not to distribute information to your current customers.
Why having a website alone isn’t enough for your business
In today’s digital landscape, it’s easy to believe that merely having a website is enough to take your business online. Unfortunately, the truth is more complicated. Your website won’t do any good if no one can find it or connect to its pages; likewise, even the most beautifully designed site will be useless unless if it’s difficult to navigate. One of the greatest problems encountered by visitors to your website is navigating the information you have. Websites are designed to draw large audiences and have a difficult time catering to the individual consumer who wants specific information.
What other digital assets you should be investing in to stay competitive
In order to stay competitive companies and individuals need to stay one step ahead. Investing in other communication should be top of mind. Many companies have formed social media strategies to try to appeal to their audience on a more engaging level, but in order to be picked up by algorithms these messages have to be generalized, too.
How then, can businesses communicate with consumers on a more individualized, self-service level?
Is it time to build an app
The short answer for many businesses is building an app. But a truly functional app isn’t cheap, and because of updates, it’s not a one-and-done purchase. If your business is large enough you may be able to develop your app in house, but the statistics indicate, nobody wants to download your app anyway, and if they do, they’re likely to delete as soon as possible.
Apps that are closer to libraries of information seem to perform better because users can navigate to whatever information they need without entering and leaving multiple apps or webpages. Think about forming meaningful collaborations with other companies so you can co-market to customers.
Liiingo’s app works like a library of products and destinations so your customers can access and save your information, and even share it, with the touch of a button. Let us know when you’re ready to come on board, we’ll be here.